ABOUT US

It started with a need. Like many moms, we were feeling overwhelmed as we tried to manage our family’s schedule and activities. It seemed, at times, that our job was harder and more complicated than that of a corporate executive! Traditional calendars and planners weren’t working for us.

We wondered if other moms felt like us, so we surveyed over 200 and found we were not alone. An overwhelming majority said they were not or only somewhat organized. Moms were unsuccessfully juggling lots of different tools – calendars, lists, notes, planners. Almost all believed that the right tool could help them be more organized. Most, like us, had not found anything to meet their needs.

So we set out to create a product that would satisfy the unique needs of moms.

Angie Morris is a stay-at-home mom of three kids, ages two, four and six. Sylvia Toense is a mom to a five-year old boy and the marketing director at a large financial services firm. Together (and with the help of a lot of other moms), we set out to create a company that would help moms become more organized and less stressed. Together, we developed products designed around a mom’s desires and needs: easy–to–use tools with lots of room to write and where everything is in one place for the whole family to see. Tools that are practical, functional, and a little fun, too!

And the moms loved them. We are committed to moms and to our Four Guiding Principles:

1. To Create: products that help moms become more organized and less stressed.
2. To Hire: whenever possible, women (in particular, moms) as our business partners.
3. To Give Back: our committment is to give back 5% of our profits to organizations that help moms and their children.
4. To Listen and To Share: listen to moms about how to improve our products; share organizational tips from moms with other moms.